Thursday 7 June 2012

Affinitas Intimates A/W12 Press Day: Affinitas and Parfait

   If you haven't yet heard of Affinitas Intimates, you're in for a treat! Affinitas Intimates is an exciting (and relatively new) brand that boasts two ranges; one to suit a 'mainstream' market - 'Affinitas' (cup sizes 30-38 A-DD) and a 'fuller bust' market - 'Parfait' (cup sizes 30D-40G). 

   I originally came across the 'Affinitas' range and loved the flirty, feminine designs - from the pretty everyday bras to the glamorous babydolls, bustiers and chemises with embroidered lace, bows and ruffles. I was, of course, thrilled to find a fuller bust counterpart in the brand. It was such a great feeling to know that I could enjoy the stylish offerings of the Affinitas Intimates brand through the 'Parfait range.' 

   What differentiates 'Parfait' from some of the other fuller bust brands out there at the moment, is the desire to provide support as well as really fashion-forward and glamorous designs. The current collection has a wide range of styles to cover many different tastes; practical microfibre and cotton basics (e.g. Jeanie, Kelly, Casey), bras that make the cross-over between 'everyday' and 'special' occasion (e.g. Isabella, Anna) and boudoir beauties made from stretch satin (e.g. Charlotte, Fiona). The 'Parfait' range also includes bustiers, camisoles and babydolls. The brand clearly pay special attention to detail through their use of luxurious materials and pretty embellishments, so it was no wonder that 'Parfait' found a fan in me! (Product reviews coming soon!)

   To fuel my excitement about this new brand, I was delighted to receive an invitation to attend the Affinitas Intimates Autumn/Winter 2012 Press event, which took place at the Covent Garden Hotel, London.

   The Affinitas collections were showcased in the warmly lit 'Red room' and the plush red sofas and vintage-esque wallpaper gave the venue a sumptuous feel. After a bite of breakfast (fresh fruit slices and mini eggs benedict - yum!), I explored the 'Affinitas' and 'Parfait' ranges to see what they had in store for us for Autumn/Winter 2012...


   For those of you who fit into the 'Affinitas' size range, there are some gorgeous designs for A/W12. The collection is based around the concept of southern belles versus boudoir belles, country life meets the glamorous lights of the city..

   This charming gingham 'Taylor' bra set is updated in black and indigo colourways for A/W12. Gingham has made its way back into the style stakes again, so this is the perfect way to channel the rustic trend in style. The 'Taylor' also comes as a cute little chemise with a cream broderie anglaise style trim and black bow motif.

   The 'Victoria' is a contemporary interpretation of the popular animal trend. The vivid purple and white zebra print, delicate lace and pretty bows make this a very flirty and quirky set. The 'Victoria' also comes in a darker alternative of black/purple, which is equally seductive.

   For A/W12, Affinitas also have some very 'boudoir glam' offerings:

   The 'Sydney' takes on city chic, giving a feminine twist to the tuxedo. This bra set features soft satin panels in black and rich maroon with pretty detailing; a white lace trim and 'coquettish dual buttons'. This contour push up bra is the ideal cleavage enhancer and the high waist garter belt really adds to the glamour of this set.

   The 'Jennifer' provides the very best in boudoir elegance. The black mesh and lace overlay set against the sumptuous emerald green makes this a really sexy set. Aside from a cleavage flattering lingerie set, the 'Jennifer' is also available as a seductive bustier!

   As you may well know, I absolutely adore longline bras, so I did get a pang of envy when I saw these beauties! Aptly named, 'Marilyn', these vintage style longline bras and high waisted (thong back) knickers are incredibly sophisticated and beautiful. (Also comes as a chemise - below)

   Last but not least, I couldn't resist fawning over the cute Affinitas bridal lingerie set and basque - definitely one to check out if you're a bride to be and lucky enough to fit the sizing..


   And now, to the eagerly anticipated fuller bust range: 'Parfait' by Affinitas! The Parfait Autumn/Winter12 range is every bit the decadent counterpart to the Affinitas range. The collection is like looking inside a pin-up girl's wardrobe! The range is replete with stunning satin balconettes, underwired lace babydolls, retro high-waisted knickers and more..

   I loved the gorgeous 'Angelina' set - the black polka dot mesh overlay on a metallic base gives it a very seductive, burlesque feel. The 'key hole' cut-out and bow at the centre of the bra cups is really original too. For added boudoir appeal, the underwired 'Angelina' babydoll looks like a great curve-flatterer!

   The 'Angelina' also comes in this interesting berry pink colour with mink brown lace overlay. This colour combination is proving to be a bit like marmite - you either love it or hate it. I personally keep swaying back and forth - the colour combination looks slightly odd unworn, but it looks great worn in this press picture...what do you think?

   Take a walk on the wild side in the 'Leslie', which offers both a plunge and balconette bra. The 'Leslie' is based on this season's popular 'Charlotte' bra (review to come!) The on-trend animal print, black piping, pin-up style red bows and stretch mesh look set to make the 'Leslie' another big hit for A/W!

   Say hello to all-over lace with 'Madeline'! The vivid blue scalloped lace trim and dainty bows give this padded plunge and high waisted knicker set a vintage edge - simple but effortlessly elegant!

   The unpadded 'Madeline' in grey lace with baby pink lace trim and bows - this would make for a lovely, girly everyday set.

   The 'Stella' comes in a chocolate/mink shade, featuring a decadent satin and lace combo. The central lace-up corset detail and crystal droplets make for beautiful finishing touches!

   The 'Stella' is also available as an underwired and unpadded babydoll - I love the teal gem tone!

   Channel your inner glamourpuss with the 'Alexis' in this stunning gem tone pink/purple. Luxurious satin, floral lace and a beautiful bow and teardrop crystal bead hanging charm add to this set's feminine elegance. A beautiful set both in the moulded bra form and unpadded babydoll.

   This season's 'Donna' bra is updated in mink (and black) for A/W..this unpadded set is a great 'not-so-basic' set, with its pretty bow detailing.

   The popular 'Fiona' bra comes back in vibrant scarlet red, which is spot on for A/W (being the festive season and all!) The black contrast lace trim and bow motif make this a very glamorous set indeed! This would look amazing paired with red lippie and black stockings too..

The 'Fiona' is also available in this gorgeous champagne satin and coffee lace colourway, which I slighty prefer to the red - it is a little bit more unusual, understatedly chic and incredibly sophisticated!


   I had a great time at the Affinitas Intimates press day and want to say a big thank you to the delightful Lynsey for taking me through the collections. I am really excited by the A/W12 'Parfait' range and can't wait to try some of these beautiful sets when they launch! Definitely a brand to watch..

To find out more about your nearest Affinitas and Parfait stockist or online retailer, visit their website here.

Kitty xo


  1. WOW! I want it ALL! A lot of pretty different styles going on there actually but they're all individually lovely, I must say. Taylor and Marilyn are definitely firm favourites though.

    1. Hi Claire,

      Thanks for your comment. The Affinitas collection had some really lovely designs - 'Taylor' is so cute and my overall favourite, 'Marilyn', is just stunning..wish they made it in my size, as I'd buy it in a heartbeat!

      Kitty xo

  2. Replies
    1. Hi Kirsty,

      I think they're really strong collections - do you have any favourites?

      Kitty xo

  3. I love the entire lingerie collection. The very feminine and vintage looks are wonderful. So are the looks of the fabrics and pretty ornamentation. I'll bet they feel heavenly to wear. The 'Madeline' high-waisted knicker is a pretty design. I also love the gem tone pink/purple colour of the 'Alexis'.

    1. Me too - really excited for them to come out! I'm a fan of the high waisted knicker trend, so it's lovely to see so many high waisted styles in the A/W12 collection. The 'Alexis' is really lovely isn't it? :)

      Kitty xo


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