Sizing up Boux Avenue: An undie-cover 'fitting test'

   Since attending Boux Avenue's Autumn/ Winter 2012 collection showcase and seeing the array of boux-tiful new lingerie for the upcoming months, I have been itching to make a trip down to Boux Avenue's flagship store in Westfield. Back in September of last year, I made my first foray into Boux Avenue by way of an online order, without much success on the fit front. With any new lingerie brand, it is always a good idea to visit a 'brick and mortar' store to familiarise yourself with the fit of the products, so I decided to make a trip to Westfield shopping centre to get the complete Boux Avenue shopping experience.

   One of the things that I particularly wanted to try out at the shop was their fitting service. After reading quite a few varying accounts of this service and seeing the dreaded '+4 fitting technique' in action on their website, I really wanted to experience their in-store fitting for myself. I needed to make the experience as authentic as possible, so I dug out an old 34D La Senza bra which was much too loose in the band and too small in the cups for me. I packed my bag with a trusty camera and notebook and prepared myself for an undie-cover investigation... 

   The Boux Avenue store front was very inviting, with the 'Boux' logo in lights and a girly window display of pretty '3 for 2' knickers, a screen showing their 'Wiggle It' campaign video and their accessories showcased under a 'B Academy' logo.

   Walking into the store, I was greeted by a friendly sales assistant who welcomed me to the store. The interior was really gorgeous, well-lit and the products were beautifully arranged, giving the shop a boutique feel. Framed campaign imagery lined the walls, the beauty products were showcased on a 'cake stand' central table and some of the lingerie was even set out in a vintage style suitcase! 

   I also really liked that the shop made use of little lingerie cabinets, so that if your size was not available on the display rails, you could pick out your size from the drawers below. Boux Avenue is definitely all about the details.. 

   After a few minutes of looking around, I was approached by a sales assistant, who asked me if I needed any help, to which I responded that I would like to get fitted. She whisked me off to the changing rooms, which boast a 'Concierge' area with a few chairs at the entrance, giving it a very luxurious and high-end feel. The changing rooms had different names and I was directed to the 'Chiffon' room, which was spacious and chic with a large mirror and an adjustable lighting fixture. Boux Avenue does away with notoriously unflattering changing room lights with their three light settings (Day, Dusk and Night) which can be changed according to your preference!

(Picture from http://blog.bouxavenue.com)

   So, I hear you ask..how was my fitting? 

   My fitter was friendly and asked me to take my top off so that she could assess the fit of my current bra. She had a look at the 34D bra that I was wearing and stated that it wasn't right for me and that I would probably need a 32E. She then got her tape measure out and measured me three times underneath my bust at varying degrees of tightness and asked at each stage how it felt. I told her that I preferred the tightness of the tightest measurement that she did of my underbust, to which she responded "wow, you like your bands tight!"

   She didn't tell me what measurements she had ascertained from the tape measure but did say that she would bring me a few basic bras to try on. It was interesting that she didn't overtly do any +4 calculations in front of me as I had expected that she would do, instead relying more on what I thought of the 'tape measure band tightness test' that she did. She brought me a 32E and 30F pink microfibre t-shirt bra to try on, which I thought was actually quite a good start seeing as I had walked in in a 34D!

   When I tried on the 32E, I immediately fastened it on the tightest hook, which the fitter didn't actually pick up on. She asked me to "scoop myself into the cups" to see if the breast tissue was properly contained in the cups and told me that the gore should sit flush against my chest (which it didn't completely in the 32E as the cups were too small and band too loose). She then asked me how the bra felt, to which I responded "Ok I think..what do you think?" She then proceeded to tell me that "the customer's opinion is the most important". This is all very good and well, but if the customer has no idea what to look for in a bra and doesn't know how tight a bra should feel, how can a good fit be assessed? 

   After I seemed a little unsure on the fit of the 32E, the fitter suggested that I tried a 32F and she again came back to help me. She looked at the 32F bra on me and pressed at the top of the cups and said that I wasn't completely filling out the top. She suggested that maybe the 32E was better, but asked my opinion and said that it was up to me. The 32F actually did fit me better as the central wires were no longer sitting on my breast tissue, but the shape wasn't right for me. 

   When I suggested that the shape was maybe wrong for me, the fitter agreed and consequently gave me a 30F and 30FF to try on to assess for fit. One thing that I was slightly worried about was that after putting the 30FF on the loosest hook, the fitter then proceeded to fasten it on the middle hook and asked me how it felt! I was really confused as to why she did this as it doesn't really matter how a new bra feels on the middle hook as it loosens with wear! After she had fitted me, she said that I was a 30FF/32F depending on the bra and asked if I was "ok being an F cup?". I was a little taken aback by this question and murmured "yeah sure" before feeling slightly uncomfortable. 

   I imagine that it is a shock for a lot of women to be put in a much larger cup size than they go into a shop wearing and I too experienced this a few years ago going from a 34D to 28FF in Bravissimo. I remember that in Bravissimo, the girl who refitted me was not at all phased by such a cup size jump and didn't bat an eyelid at my new size even though I did. This actually made me feel totally normal and more comfortable to change size fairly drastically. I definitely think that fitters should be encouraged not to put too much emphasis on cup size in fittings. If I hadn't been a bra blogger, the response to "are you ok being an F cup?" may have been despair, confusion or embarrassment!

   Never-the-less, my fitter asked me what style of bras I preferred and if there were any that I would like to try. I said that I liked plunge bras and sheer unpadded bras and she consequently came back with a really nice selection in 32F's and 30FF's, all of which I liked! 

(Top 2 bras: Tori lace moulded plunge bra in black 30A-38F - I found that the back band was very loose in both the 30 and 32 backs!

Bottom bra: Loretta full support satin plunge bra in red 30DD-38G - Probably one of the bras that I liked the most of those that I tried. The 30FF was an ok fit, but I probably needed to go up a cup as I was getting some cutting in.)

Poppy full support balconette bra in black mix 30DD-40H 

(Tried in a 30FF and 32F. The 32F was much too large in the back and I didn't much like the shape in the 30FF unfortunately.)

   The fitter offered her advice on the fit of all of these bras, but I felt that most of the input came from me as the Boux fitters seem to be there more to 'guide' the customer. At this point, I decided to go solo as I wanted to see what other bras were on the shop floor. I ended up picking out a range of bras in a 30FF and a few in a 32F - the shop assistants were very happy to aid me in finding my size from the drawers and from the back room. I even tried out the fitting room 'Concierge' and found the assistant friendly, eager to help and very efficient.

(My hand-picked selection of Boux beauties..)

Lyla satin balconette bra 30C-40G 

(Sadly only the 32F was available to try and it was much too large in the back for me)

Carina padded plunge bra 30E-38G

(I tried this in the white colourway in a 30FF and the shape just didn't work for me and it gapped strangely..perhaps I need to try a 30F..?)

Nancie satin and lace balconette bra 32A-38F (includes 30 backs up to an F cup) 

(I tried this in a 30F, which was too small in the cup for me. Such a shame as it is a really beautiful bra!)

After a long time of wanting to try Boux Avenue's swimwear, I finally got to try some:

Cote d'Azur multiway bikini top 32A-38FF (includes 30 back: C-FF)

(Tried in a 32F - too large in the back but I love the print!)

Martinique multiway bikini top in turquoise 32A-38FF (includes 30 back: C-FF)

(Tried in a 30FF and I wasn't mad on the shape of it on me)

Miami frill bikini top in fuchsia pink 32A-38FF (includes 30 back: C-FF)

(Tried in a 32F - back too loose)

Almeria halter bikini top 32A-38FF (includes 30 back: C-FF)

(I tried this bikini in a 30FF expecting it to be spot on, but the band seemed a fair bit tighter than the other 30 backed bikinis that I tried and the FF was too small in the cups. Sadly this bikini doesn't come in a 30G and it is sold out online in a 32F and FF. I'd love to try it in 32F/FF though as I really fell in love with this bikini!)

   After trying everything on, I realised that I hadn't got a fitting card that is normally given to people after a bra fitting, so I asked the Concierge assistant if I could have one for future reference. She apologised and said that I should have got one and that she would tell my fitter off (oops!) On the plus side, it is clear that Boux Avenue strives for high standards, so it is good that feedback is being passed on within the team..

   All in all, my fitting at Boux Avenue, Westfield was quite successful and I was very pleasantly surprised that the fitter could see that my badly fitting 34D bra was wrong for me straight away. It was reassuring to see a highstreet store measure me as a 32F/30FF as this is a lot better than many other highstreet fittings that I have had in the past! 

   There are a few things that I would offer up as feedback though. Firstly, I would suggest that fitters are trained thoroughly and regularly to make sure that they become confident in their roles as fitters rather than just fitting 'guides'. Although it is important for a fitter to listen to the customer first and foremost, I would imagine that most women going into a bra fitting would want to have a large amount of imput from a fitter - customers need to know what to look for, how a bra should feel and also if a bra fits them correctly.

   Often asking a customer "what do you think?" instead of offering an opinion will result in a blank face because the customer has no clue as to how a properly fitting bra should look and feel. I really think that this assertive but empathetic standpoint from fitters will go a long way in helping refit women correctly. As mentioned earlier, I also believe that fitters should refrain from making or inferring any judgement such as "are you ok being an F cup?" or "wow, you like your bands tight!" - although these may just have been 'off the cuff' remarks, I think it'd be best to leave them out.

   Another point to mention is that I felt that the sizing of Boux Avenue's products was a little inconsistent from bra to bra - in some styles, a 30 back was way too big for me, and in others, it fit ok. This may be due to the use of different materials which have varying amounts of stretch, but it is important to factor this in in the production process. Just some food for thought and something to keep in mind...

    Aside from the points that I have just mentioned, I would definitely go back to Boux Avenue, Westfield (or any of their other shops for that matter) as it is absolutely gorgeous! It is superbly set out, well-organised and nicely lit. The décor is also original, chic and well-executed. The shop feels like a boutique and details such as the 'Concierge service', lingerie cabinets and fitting rooms with adjustable lighting fixtures make for great touches that elevate the highstreet shopping experience. It is a plus that the underwear and swimwear is really pretty and accessible to the masses, whilst also being very reasonably priced. I am also delighted to see 30 backs quite readily available in a highstreet store and really hope that other stores will recognise the need for them and follow suit. The Boux Avenue staff were very friendly and eager to help, which is great to see from a customer point of view too. 

    I am really looking forward to seeing what comes next for Boux Avenue as it sets up for global expansion. Boux seems to be quickly filling the La Senza shaped gap in the highstreet, particularly with regard to catering to DD+ sizes (which the new La Senza stores and Victoria's Secret seem to be neglecting) Next time I am in Westfield, I will definitely pop into the store to try on some more lingerie and swimwear..plus I might have to stock up on their delicious bath and beauty products too!)

Love,
Kitty xo

Panache Autumn/Winter 2012 Press Event

   A while back I attended the Panache Autumn/Winter 2012 press launch, where the new collections from Panache Superbra, Panache Swimwear, Panache Sport, Cleo and Masquerade were put on display for lucky press attendees. Press days normally come about a few months before the launch of new collections in stores, so I am actually very excited to be reviewing the collections now as some of the products are just coming out in shops and online and will continue to do so in the upcoming months! Now there's no need to feel pangs of bra-lust and not be able to buy for months on end...

   The actual press day was held at The House of St Barnabas, a stunning Georgian building situated in Soho.

  After ascending an intricate staircase of wrought-iron balustrades, I reached 'The Drawing Room' which was a spacious room boasting impressive plasterwork, an ornate fireplace, hanging chandelier..and bed! The room was decked out with beautiful lingerie from Panache, which was hung from display rails and draped across the bed. The lingerie was also displayed on the lovely Panache models and was even mounted in picture frames..!

   After a delicious cupcake, I took a look at the Panache Superbra A/W12 collection...

   Panache Superbra A/W12 takes its inspiration from Art Deco and Art Decoratif patterns and prints. The collection is suffused with rich Oriental-inspired tones of ruby, orchid pink, opulent teal, purple and gold. Panache Superbra is all about functional sophistication and the A/W12 collection serves up nothing less...

A new introduction for this season, the Panache 'Jasmine' presents a delicate oriental-inspired bird and branch print. Its black base colour is complimented by flashes of colour in the bird print whilst the stretch lace and bow detail at the centre give this set a feminine finish.

The Panache 'Eden' comes in a lovely midnight blue tone and features mesh panels on the cups, which are decorated with blue, white and aqua floral embroidery.

The 'Andorra' is one of Panache's bestsellers, going up to a J cup in its full cup style and an H cup in its plunge. The new season 'lagoon' blue colour is a great fashion colour that will suit a variety of skin tones.

The Panache 'Fern' is a real stand-out piece from this collection, oozing Art Deco appeal with its midnight blue base and exquisite 'arabesque inspired' floral pattern. 

The 'Ariza' is made over for A/W12 with an eye-catching palette of black, pink and purple. It features beautiful Swiss embroidery in a floral pattern along the cups, for a look that is both elegant and bold.  

If you're looking for glamour, the 'Sienna' in 'lagoon' is perfect with its rich blue colour and ornate black lace overlay. (This bra is one of my collection favourites!)

The Panache 'Melody' comes in a lovely ruby tone and boasts a slightly scalloped edge to the cups with leaf-style embroidery.

Panache's 'Porcelain Viva' in Ruby - a basic that packs a colour punch!

Panache 'Tango' has reached its 10 year anniversary and to celebrate, the 'Tango Luxe' returns in this stunning orchid hue for the new season. I love the contrasting satin, which adds decadence to an everyday 'basic'.

 (Panache 'Tango' available in purple)

Next up, was Panache Swimwear:

   Panache's A/W12 Swimwear collection takes a dive into the popular nautical trend with red, white and blue striped prints and braided rope-style detailing. The collection also includes bold floral patterns and subtle animal prints with tribal inspired motifs in edgy colours. A great feature of this collection is the wide variety of swimwear styles; from swimsuits to bikinis to tankinis, alongside standard coordinates to retro style high waisted briefs with flattering panel details..ideal for stylish mixing and matching!

Panache 'Stella' range:

Panache's underwired bandeau bikinis have proved popular from season to season and the 'Stella' bandeau is equally chic with its red, white and blue colour block stripes. The navy blue rope detail motif at the centre adds a great nautical finish!

For those of you that like a little extra coverage on the beach, the 'Stella' plunge tankini is ideal for showing off your best assets in style. If you prefer a bikini on the beach, this balconette bikini is a great alternative. The matching 'fold down' briefs mean that you can vary your coverage depending on your mood!

How gorgeous does Charlotte look in this navy and white nautical plunge bikini? The plunge top lends to an amazing cleavage and the bottoms are perfect for lengthening legs!

Panache 'Lola' range:

If you want to wear animal print in an unconventional way, the 'Lola' is the epitome of edgy glamour. This new style comes in vivid pink with a faint animal stripe print and contrasting gold embellishments.

The 'Lola' also comes in utterly sophisticated black with stunning silver and turquoise stone embellishments. This is definitely one for my lust list!

Panache 'Veronica':

Best-seller 'Veronica' is updated for A/W12 in this rich 'lagoon' blue tone. The soft sheen fabric makes this set very luxurious and feminine and the ruching on the swimsuit looks ideal for hiding any lumps and bumps.

Panache 'Tallulah' range:

If you like a touch of retro styling, you will love the new 'Tallulah' range. Choose from a tankini, swimsuit or bikini in this stylish painterly floral print. 'Tallulah' also boasts a high waisted bikini pant with panels to flatter your curves, drawing attention up to your waist to give you an hourglass look!

(Heather models the high waisted briefs to perfection here!)

Panache Sport:

   As many of you know from my recent glowing review of this Panache sports bra, Panache are champions of great fit and superior support whilst exercising! Panache's sports bra (available from B-H cup) 'banishes the bounce' with cups that encapsulate the breasts, rather than compressing them. Panache have brought out a 'British coloured' version of their classic sports bra in blue, white and red and have also announced a collaboration with CoppaFeel! in aid of promoting breast care. Panache will be launching a pink colourway of their sports bra this October and will donate a percentage of the sales to the CoppaFeel! charity...

Cleo by Panache:

The Cleo by Panache A/W12 collection is certainly sugar and spice and everything nice! With its 'sweet treats' theme and gorgeous campaign imagery, the collection presents quirky abstract prints, bold colours and bows galore. Cleo has definitely cooked up some lingerie delights for Cleo fans.. 

One of my favourite pieces was the trendy and girly 'Leila' bra, which comes in a pinky/purple tone, complete with black mesh overlay, ribbon embroidery and pink bow motifs. The high waisted briefs are a great 'high fashion' alternative to classic briefs and look very curve-flattering thanks to the mesh panels down the sides.

Cleo's popular 'Lucy' bra gets a makeover in navy and pink for A/W12 - you can see my review of the pink version here.

The 'Marcie' balconette is a new addition for A/W12 and its vivid red hue makes it a great bra for flirting your way through the Christmas months. The delicate trellis embroidery, polkadots and bow and button motifs give this set a quirky and fun edge.

The new Cleo 'Meg' bra is a real stand-out piece with its striking blue and silver swallow print on a navy base. The scalloped edging and red ribbon and bow trims add to this set's trendy appeal.

Another new design to the collection, 'Natasha' mixes an animal/camouflage-esque print in a quirky purple colour palette with graphic style embroidery.

Upscaled polka dots are married with floral rose embroidery in the 'Zia' bra - the unusual grey, white and yellow colour scheme keeps this bra looking fresh.

 With its quirky charcoal coloured animal print and delicate floral embroidery, the Cleo 'Hazel' is perfect for making an statement. 

Based on the best-selling 'Juna' design, the 'Darcy' adds a fashion twist with its graphic heart print design and bold contrasting red trimmings.

The Cleo 'Jude' launches in feminine purple with fashionable navy lace trim and bows for A/W12.

(Also available in black)

Last but not least, this brings me to talk about Masquerade, whose collections were set up in the adjacent 'Silk Room' (which had a lovely vintage print wallpaper and Chanel illustrations on the walls!)

Masquerade A/W12 is nothing short of sumptuous and indulgent, taking its inspiration from 'unearthed treasures'. The collection is replete with glamorous and seductive lingerie styles made from Italian satins, complemented by lace, embroidery and rich jewel colours and earthy hues.. 

The Masquerade 'Harem' is an alluring vintage-inspired plunge available in black, nude and fig, featuring elegant satin coupled with panels of lace.

New style 'Amor' is a beautiful sapphire blue set that exudes opulence and glamour. Its sweetheart plunge bra looks ideal for creating a lovely cleavage!

The highly anticipated 'Deity' bridal range looks set to impress with its luxurious soft Italian satin and Art Deco style stitching.

The 'Rosetti' bra is sure to set hearts a-flutter with its racy scarlet hue, ornate lace detailing and beautiful satin cuff edges..perfect for the Christmas season and all year round seduction!

Popular style, 'Delphi' comes back this A/W12 in this gorgeous boudoir black and ivory colourway. This bra also comes with the option of stylish high waisted briefs for a flattering feminine silhouette. 

(Also comes as a stunning basque!)

 If you remember 'Persia' from last season, you will be delighted to see that it has been brought back for this A/W in a beautiful sapphire blue hue, complete with Italian satin and tassle trims. With its nude base and jewel blue lace overlay, this sumptuous set is sure to be a hit!

***

   Panache's Autumn/Winter 2012 collections are very strong and boast a really diverse array of lingerie and swimwear to suit different age ranges and tastes. It is always difficult to pick out collection favourites, but I really love Panache's swimwear range (which is particularly stunning this season), Cleo (for its fun prints) and Masquerade (because I can't get enough of these glamorous and luxurious lingerie sets!). 

   

   I am also already excited to see Panache's Spring/Summer 2013 collections as there are some new lines being added, including 'Sculptresse', Panache's new fuller figure range (sizes: 36-46 back, D-J cups and sizes 14-26 in co-ordinates):

(Sculptresse by Panache S/S13)

   Most of all, however, I am excited about the launch of Cleo Swimwear for Spring/Summer 2013! One of my long-standing wishes is that Panache Swimwear started at a 28 rather than 30 back, so I can't wait to try Cleo swimwear, which all starts at a 28 back!

(Cleo Swimwear S/S13)

Love,

Kitty xo