Ann Summers Extreme Boost bra review, bra fitting and A/W14 collections!

   As one of the UK's leading 'pleasure retailers', Ann Summers is well known for being the purveyor of all things sexy! Rampant rabbits and jelly boobs aside, Ann Summers boasts an ever-expanding range of lingerie in sizes 32A – 42H (with select styles from a 30 back up to a DD cup) and clothing sizes from 8 – 24.  

   This season's lingerie collections at the Westfield store certainly did not disappoint. True to the Ann Summers brand 'identity', there was an abundance of satin and lace 'boudoir' bras in deep reds, blacks and purples, alongside chiffon and satin babydolls, camis and suspender belts.

   There was also an array of  'trademark' Ann Summers 'bedroom wear'; namely sheer lace bodysuits, dresses and bodystockings in red and black. Amongst these, however, I was glad to find some edgier pieces; a strapless lace body with 'hook and eye' detailing running down the middle and the eyecatching 'Arabella' quarter cup bra, which features an ornate red guipure lace design (below left).

   In the same vein, Ann Summers has brought out some exceedingly racy knicker designs lately, including the very 'Damaris'-esque bow back strapping knickers - cheeky, indeed!

   Ann Summers is adept at bringing out collections that boast a variety of mix and match pieces. This enables customers to choose between different bra and knicker styles in order to flatter their shape and personal tastes. Customers can also embellish their lingerie 'outfit' with a matching suspender belt or waist cincher - ideal for kicking a bra and knicker set up a notch!

   I was also impressed with the level of aesthetic detail in the current Ann Summers collections. Fashion-forward motifs such as pleated chiffon overlays, ornate embroidered trims and unusual scalloped cup constructions (e.g. the 'Marlena' balconette - top right) demonstrate that Ann Summers has its finger on the pulse of lingerie trends and that the company is keen to keep reinventing and improving its products.

    Whilst Ann Summers is well-known for its 'bedroom'/'boudoir' lingerie, lesser known is the range of 'everyday' fashion bras, which sit well in the commercial lingerie market.

   The 'everyday' collection boasts slightly more 'toned-down' Ann Summers designs, in order to be more functional and appropriate for daily wear. The 'sexy lace' bras (above) have a seamless, t-shirt bra design so as to work under a range of clothing, whilst retaining their sex appeal!

   For those who prefer their everyday lingerie to be a little more girly and playful, Ann Summers has brought out a selection of fashion bras in candy pink, pastel purple and cool mint. Satins and mesh overlays accompanied by polka dots, ivory contrast lace and bow motifs give the bras a flirty vibe without being too fussy or OTT.

  Not only are the designs very 'everyday appropriate', but they are also very reasonably priced (at around £16-£22 a bra). Ann Summers has also been promoting some bargainous offers recently, with 2 bras for £30!

   The last range of particular mention is the 'Ultimate Cleavage' collection; a collection of boob-boosting padded bras (and cami basques) with graduated padding AND removable air pads.

   Ever since Ann Summers launched the 'kissing cleavage boob job bra' in 2011, their padded bras have attracted considerable press attention - possibly due to the claim that they can boost the bust up by two or three cup sizes!

   At the Ann Summers and Coppafeel press event a little while ago back, I had the opportunity to try on some of the most recent offerings from the 'Solutions'/'Ultimate Cleavage' collection, as well as receive a personal bra fitting.

   It is worth mentioning that Ann Summers do not stock 28 backs and that there is a limited range of 30 backs available in Ann Summers lingerie (and only up to a DD cup). With this in mind, I was very interested to see how things fared in the fitting room..

   I was greeted by a lovely, bubbly fitting girl who took me to the Ann Summers changing rooms. My fitter proceeded to ask me if I knew what size I was and having been in size fluctuation over the past few months (more on that at a later date), I said that I was not sure but that I knew that I needed a 28 back. 

   My fitter reiterated that unfortunately Ann Summers did not make 28 backs and that 30 backs were in limited supply, so she would bring me a selection of bras to try in a 32 back, guessing that a 32D or 32DD in Ann Summers bras would work best for me.

  

   I tried on a selection of padded balconette and plunge bras from the Ann Summers 'Solutions' range. All of the bras feature varied levels of padding; from integrated foam padding ('Extreme Boost' bra) to removable padding ('Touch Boost' bra) to a mixture of integrated padding and foam filled removable pads in the 'Triple Boost' bra. 

   The bra that gave the most 'oomph' was, without doubt, the 'Triple Boost' bra, which really did do what it said on the tin - I looked 3 cup sizes larger and the cleavage was certainly enough to rival Jordan's!

   The 'Touch Boost' plunge and 'Extreme Boost' were definitely my preferred bras from the collection because the removable padding and graduated padding gave a fantastic boost, without being quite as OTT as the 'Triple Boost'!

    After trying on a selection of different bras, I noticed that the 32 backs were very much too large for me and I immediately put the bras on their tightest hooks. The centre gore did not sit flush to my chest in any of the bras, but the cleavage was pretty impressive! My fitter did not offer much by way of fitting advice and unfortunately overlooked the fitting issues that I pointed out above, highlighting instead which bra flattered my complexion and gave the best cleavage (more of a stylist approach than a fitter approach I felt!)

   Although my Ann Summers fit experience did not yield much by the way of a perfectly fitting bra, I did come away with a gorgeous bra that gives unrivalled cleavage! Ann Summers kindly gifted me the 'Extreme boost multiway plunge bra' in teal/black. 

   
   The 'Extreme Boost' bra epitomises boudoir glamour, with its luxe-looking turquoise satin cups and ornate black floral lace overlay.

   Attention has clearly been paid to finer design details; from the pretty ribbon bow that adorns the centre of the cups to the continuation of the lace overlay on the bra wings. For me, the 'pièce de résistance' is undoubtedly the gold embroidery on the bra cups, which offsets the black lace beautifully, whilst adding a touch of opulence!

    What I love about this bra is that it embodies a sexy spin on the humble seamless plunge bra. I found that this bra (although not totally 100% seamless) works well under a variety of tight-fitting tops and dresses, with fairly minimal show-through from the lace.

    Of course, it would be impossible to review the 'Extreme Boost' bra without mentioning the integrated padded cup design. The built-in graduated padding is made from a soft foam, which tends to be (from my experience) more comfortable and cushioning than air or gel padding (which can sometimes feel slightly hard or stiff in comparison).

      This bra claims to boost the bust by 'up to two sizes' and I would say that this is accurate - the padding and deep plunge cups lend to a very enhanced and uplifted cleavage, making this bra perfect for those looking for an impressive push-up effect!

    To best demonstrate the cleavage-enhancing properties of the 'Extreme Boost', I have taken some comparison photos, showing the difference between my staple Freya 'Deco' plunge bra and the Ann Summers 'Extreme Boost'..

   As you can see, the Ann Summers 'Extreme Boost' really does deliver what it promises and the cleavage it creates is definitely not for the faint hearted! Although I love how much 'epic cleavage' I get in this bra, it would not be my first choice for everyday wear as I tend to prefer a more natural look.

   The 'Extreme Boost' unfortunately does not fit or support me like my properly fitted everyday bras do - as a 28 back, the 32 back is too large for me and the centre gore does not tack to my sternum. That said, this bra makes for an ideal 'boudoir bra' and it would be great fun for a night out - it is hard not to feel rather glamorous and sexy in it!

   Additionally, this bra can be worn halterneck or racerback due to the multiway strap design, meaning that an extreme boost is possible whatever the outfit you wear!

 The Ann Summers 'Extreme Boost' is available in sizes 32-38, A - DD and costs £30


What do you think of the 'Extreme Boost' bra? Would you wear it?
 

Love,

***

Shop the rest of the Ann Summers A/W14 collections here!

Sizing up Boux Avenue: An undie-cover 'fitting test'

   Since attending Boux Avenue's Autumn/ Winter 2012 collection showcase and seeing the array of boux-tiful new lingerie for the upcoming months, I have been itching to make a trip down to Boux Avenue's flagship store in Westfield. Back in September of last year, I made my first foray into Boux Avenue by way of an online order, without much success on the fit front. With any new lingerie brand, it is always a good idea to visit a 'brick and mortar' store to familiarise yourself with the fit of the products, so I decided to make a trip to Westfield shopping centre to get the complete Boux Avenue shopping experience.

   One of the things that I particularly wanted to try out at the shop was their fitting service. After reading quite a few varying accounts of this service and seeing the dreaded '+4 fitting technique' in action on their website, I really wanted to experience their in-store fitting for myself. I needed to make the experience as authentic as possible, so I dug out an old 34D La Senza bra which was much too loose in the band and too small in the cups for me. I packed my bag with a trusty camera and notebook and prepared myself for an undie-cover investigation... 

   The Boux Avenue store front was very inviting, with the 'Boux' logo in lights and a girly window display of pretty '3 for 2' knickers, a screen showing their 'Wiggle It' campaign video and their accessories showcased under a 'B Academy' logo.

   Walking into the store, I was greeted by a friendly sales assistant who welcomed me to the store. The interior was really gorgeous, well-lit and the products were beautifully arranged, giving the shop a boutique feel. Framed campaign imagery lined the walls, the beauty products were showcased on a 'cake stand' central table and some of the lingerie was even set out in a vintage style suitcase! 

   I also really liked that the shop made use of little lingerie cabinets, so that if your size was not available on the display rails, you could pick out your size from the drawers below. Boux Avenue is definitely all about the details.. 

   After a few minutes of looking around, I was approached by a sales assistant, who asked me if I needed any help, to which I responded that I would like to get fitted. She whisked me off to the changing rooms, which boast a 'Concierge' area with a few chairs at the entrance, giving it a very luxurious and high-end feel. The changing rooms had different names and I was directed to the 'Chiffon' room, which was spacious and chic with a large mirror and an adjustable lighting fixture. Boux Avenue does away with notoriously unflattering changing room lights with their three light settings (Day, Dusk and Night) which can be changed according to your preference!

(Picture from http://blog.bouxavenue.com)

   So, I hear you ask..how was my fitting? 

   My fitter was friendly and asked me to take my top off so that she could assess the fit of my current bra. She had a look at the 34D bra that I was wearing and stated that it wasn't right for me and that I would probably need a 32E. She then got her tape measure out and measured me three times underneath my bust at varying degrees of tightness and asked at each stage how it felt. I told her that I preferred the tightness of the tightest measurement that she did of my underbust, to which she responded "wow, you like your bands tight!"

   She didn't tell me what measurements she had ascertained from the tape measure but did say that she would bring me a few basic bras to try on. It was interesting that she didn't overtly do any +4 calculations in front of me as I had expected that she would do, instead relying more on what I thought of the 'tape measure band tightness test' that she did. She brought me a 32E and 30F pink microfibre t-shirt bra to try on, which I thought was actually quite a good start seeing as I had walked in in a 34D!

   When I tried on the 32E, I immediately fastened it on the tightest hook, which the fitter didn't actually pick up on. She asked me to "scoop myself into the cups" to see if the breast tissue was properly contained in the cups and told me that the gore should sit flush against my chest (which it didn't completely in the 32E as the cups were too small and band too loose). She then asked me how the bra felt, to which I responded "Ok I think..what do you think?" She then proceeded to tell me that "the customer's opinion is the most important". This is all very good and well, but if the customer has no idea what to look for in a bra and doesn't know how tight a bra should feel, how can a good fit be assessed? 

   After I seemed a little unsure on the fit of the 32E, the fitter suggested that I tried a 32F and she again came back to help me. She looked at the 32F bra on me and pressed at the top of the cups and said that I wasn't completely filling out the top. She suggested that maybe the 32E was better, but asked my opinion and said that it was up to me. The 32F actually did fit me better as the central wires were no longer sitting on my breast tissue, but the shape wasn't right for me. 

   When I suggested that the shape was maybe wrong for me, the fitter agreed and consequently gave me a 30F and 30FF to try on to assess for fit. One thing that I was slightly worried about was that after putting the 30FF on the loosest hook, the fitter then proceeded to fasten it on the middle hook and asked me how it felt! I was really confused as to why she did this as it doesn't really matter how a new bra feels on the middle hook as it loosens with wear! After she had fitted me, she said that I was a 30FF/32F depending on the bra and asked if I was "ok being an F cup?". I was a little taken aback by this question and murmured "yeah sure" before feeling slightly uncomfortable. 

   I imagine that it is a shock for a lot of women to be put in a much larger cup size than they go into a shop wearing and I too experienced this a few years ago going from a 34D to 28FF in Bravissimo. I remember that in Bravissimo, the girl who refitted me was not at all phased by such a cup size jump and didn't bat an eyelid at my new size even though I did. This actually made me feel totally normal and more comfortable to change size fairly drastically. I definitely think that fitters should be encouraged not to put too much emphasis on cup size in fittings. If I hadn't been a bra blogger, the response to "are you ok being an F cup?" may have been despair, confusion or embarrassment!

   Never-the-less, my fitter asked me what style of bras I preferred and if there were any that I would like to try. I said that I liked plunge bras and sheer unpadded bras and she consequently came back with a really nice selection in 32F's and 30FF's, all of which I liked! 

(Top 2 bras: Tori lace moulded plunge bra in black 30A-38F - I found that the back band was very loose in both the 30 and 32 backs!

Bottom bra: Loretta full support satin plunge bra in red 30DD-38G - Probably one of the bras that I liked the most of those that I tried. The 30FF was an ok fit, but I probably needed to go up a cup as I was getting some cutting in.)

Poppy full support balconette bra in black mix 30DD-40H 

(Tried in a 30FF and 32F. The 32F was much too large in the back and I didn't much like the shape in the 30FF unfortunately.)

   The fitter offered her advice on the fit of all of these bras, but I felt that most of the input came from me as the Boux fitters seem to be there more to 'guide' the customer. At this point, I decided to go solo as I wanted to see what other bras were on the shop floor. I ended up picking out a range of bras in a 30FF and a few in a 32F - the shop assistants were very happy to aid me in finding my size from the drawers and from the back room. I even tried out the fitting room 'Concierge' and found the assistant friendly, eager to help and very efficient.

(My hand-picked selection of Boux beauties..)

Lyla satin balconette bra 30C-40G 

(Sadly only the 32F was available to try and it was much too large in the back for me)

Carina padded plunge bra 30E-38G

(I tried this in the white colourway in a 30FF and the shape just didn't work for me and it gapped strangely..perhaps I need to try a 30F..?)

Nancie satin and lace balconette bra 32A-38F (includes 30 backs up to an F cup) 

(I tried this in a 30F, which was too small in the cup for me. Such a shame as it is a really beautiful bra!)

After a long time of wanting to try Boux Avenue's swimwear, I finally got to try some:

Cote d'Azur multiway bikini top 32A-38FF (includes 30 back: C-FF)

(Tried in a 32F - too large in the back but I love the print!)

Martinique multiway bikini top in turquoise 32A-38FF (includes 30 back: C-FF)

(Tried in a 30FF and I wasn't mad on the shape of it on me)

Miami frill bikini top in fuchsia pink 32A-38FF (includes 30 back: C-FF)

(Tried in a 32F - back too loose)

Almeria halter bikini top 32A-38FF (includes 30 back: C-FF)

(I tried this bikini in a 30FF expecting it to be spot on, but the band seemed a fair bit tighter than the other 30 backed bikinis that I tried and the FF was too small in the cups. Sadly this bikini doesn't come in a 30G and it is sold out online in a 32F and FF. I'd love to try it in 32F/FF though as I really fell in love with this bikini!)

   After trying everything on, I realised that I hadn't got a fitting card that is normally given to people after a bra fitting, so I asked the Concierge assistant if I could have one for future reference. She apologised and said that I should have got one and that she would tell my fitter off (oops!) On the plus side, it is clear that Boux Avenue strives for high standards, so it is good that feedback is being passed on within the team..

   All in all, my fitting at Boux Avenue, Westfield was quite successful and I was very pleasantly surprised that the fitter could see that my badly fitting 34D bra was wrong for me straight away. It was reassuring to see a highstreet store measure me as a 32F/30FF as this is a lot better than many other highstreet fittings that I have had in the past! 

   There are a few things that I would offer up as feedback though. Firstly, I would suggest that fitters are trained thoroughly and regularly to make sure that they become confident in their roles as fitters rather than just fitting 'guides'. Although it is important for a fitter to listen to the customer first and foremost, I would imagine that most women going into a bra fitting would want to have a large amount of imput from a fitter - customers need to know what to look for, how a bra should feel and also if a bra fits them correctly.

   Often asking a customer "what do you think?" instead of offering an opinion will result in a blank face because the customer has no clue as to how a properly fitting bra should look and feel. I really think that this assertive but empathetic standpoint from fitters will go a long way in helping refit women correctly. As mentioned earlier, I also believe that fitters should refrain from making or inferring any judgement such as "are you ok being an F cup?" or "wow, you like your bands tight!" - although these may just have been 'off the cuff' remarks, I think it'd be best to leave them out.

   Another point to mention is that I felt that the sizing of Boux Avenue's products was a little inconsistent from bra to bra - in some styles, a 30 back was way too big for me, and in others, it fit ok. This may be due to the use of different materials which have varying amounts of stretch, but it is important to factor this in in the production process. Just some food for thought and something to keep in mind...

    Aside from the points that I have just mentioned, I would definitely go back to Boux Avenue, Westfield (or any of their other shops for that matter) as it is absolutely gorgeous! It is superbly set out, well-organised and nicely lit. The décor is also original, chic and well-executed. The shop feels like a boutique and details such as the 'Concierge service', lingerie cabinets and fitting rooms with adjustable lighting fixtures make for great touches that elevate the highstreet shopping experience. It is a plus that the underwear and swimwear is really pretty and accessible to the masses, whilst also being very reasonably priced. I am also delighted to see 30 backs quite readily available in a highstreet store and really hope that other stores will recognise the need for them and follow suit. The Boux Avenue staff were very friendly and eager to help, which is great to see from a customer point of view too. 

    I am really looking forward to seeing what comes next for Boux Avenue as it sets up for global expansion. Boux seems to be quickly filling the La Senza shaped gap in the highstreet, particularly with regard to catering to DD+ sizes (which the new La Senza stores and Victoria's Secret seem to be neglecting) Next time I am in Westfield, I will definitely pop into the store to try on some more lingerie and swimwear..plus I might have to stock up on their delicious bath and beauty products too!)

Love,
Kitty xo

My story: A bra fit journey

Although I'm a self-professed lingerie-a-holic, I haven't always been ecstatic at the thought of buying new underwear...

 My story starts as a young girl being fitted into my first bra (a 34A). Throughout my teenage years, I'd never been particularly busty and the trip to buy new bras at M&S never really excited me. I'd never really thought much about my size and the way bras were fitted until I was feeling a bit uncomfortable in my 34C one day and I decided to go for a fitting - So off I trundled to M&S...

 In the fitting, the lady said that I was a 34C. On explaining that I was currently wearing a 34C, which felt loose in the back and too small in the cup, I suggested that perhaps I needed a smaller back size, to which she replied "Try the 32D" and walked off! I bought a couple of 32D's which still weren't quite right for me, but I didn't think much of it until I heard about Bravissimo.

 The next time I needed a fitting, I went to Bravissimo in London, wearing a 34D (which I assumed was my size). The lady who fitted me was absolutely lovely and made me feel very at ease, and surprise, surprise, I was wearing the wrong size! She refitted me as a 28F/FF (depending on the brand) and she recommended lots of different styles to suit my shape. I ended up buying the Freya 'Deco' bra in black, which to this day is my absolute favourite staple bra:

(Freya 'Deco' bra in black - £30, Bravissimo)

 Ever since my revolutionary bra fitting at Bravissimo, I've found that buying 28 backed bras have made so much difference to the way bras fit and support me. I really can't recommend Bravissimo enough to the larger busted lady!

 I think the problem is that most highstreet stores aren't aware of the need to stock smaller back sizes, making it even harder to fit women into the correct bra. There certainly needs to be a fitting revolution, because if the figures are anything to go by, too many women are wearing the wrong bra size. If around 80% of women are wearing the wrong size, there needs to be more done to ensure women are fitted corrected. From what I can see, the reason for this figure is due to the way fittings are conducted on the highstreet - 'add on' (+1,  +2, +3) inches to under and over bust measurements ultimately lead to inaccuracies. There should be more emphasis placed on retraining fitters and expanding the stock of smaller back sizes.

So what can you and I do? To help ensure you're not one of those fitted in the wrong size, be aware of how a bra SHOULD fit you. Take Bravissimo's bra fit guide, for a few preliminary tips:

http://www.bravissimo.com/perfectfit/

The important thing is to find a bra that fits you comfortably - with the underband of the bra giving the most support through a snug and firm fit and the bra cups fully encasing the breast tissue. Don't be part of the 80% who are wearing the wrong size, be part of the bra fitting revolution!

Love,
Kitty xo