Tuesday, 22 January 2013

Wolford's new Regent Street boutique and S/S13 collections reviewed

   Founded in 1949, Austrian premium brand, Wolford, boasts a rich history alongside an impressive range of products; from Legwear to Ready-to-wear to Lingerie, Swimwear and Accessories. Wolford's first products were tights, followed by an expansion into bodywear in 1992. Thanks to the high quality, stylish designs of Wolford garments, both legwear and bodywear (particularly tights and seamless bodies) remain extremely popular to this day and are integral to Wolford's collections.

   Wolford has grown to become an iconic and internationally recognised label with highly sought after luxury products that are loved by celebrities such as Kate Moss, Rihanna, Jessie J, Keira Knightley and Cheryl Cole, amongst others. Wolford is special in its balance of creativity and innovation with a timeless classicism that withstands seasonal trend shifts. That said, Wolford is conscious of the latest trends, choosing to give a subtle nod to them, whilst keeping its classic shapes (which flatter and enhance the female silhouette.)

   I was lucky enough to be invited to Wolford's Westfield boutique a little while ago to hear the lovely  Muireann Carey-Campbell of Bangs and a Bun give a talk about Wolford's A/W12 collections; 1950's meets rock chick with a splash of surrealist 'trompe l'oeil'! 

(Check out the the use of mesh panels, stud detailing, rose print, dogtooth and eyecatching colours set against nude and black.)

   After an evening of serious lusting over the 'bondage trompe l'oeil' 'legcessories' and bodysuits in particular, I developed a real crush on Wolford's sophisticated but edgy collections!

   Not long after, Wolford held a launch party for its new Regent Street Boutique, so I was able to get a preview of the boutique as well as view some of the S/S13 styles a day before the shop opened to customers.. 

(Left: Mannequins in the window..but only one is real!) (Right: Inside the boutique)

   The Wolford Spring/Summer 2013 ranges are all about glamorous, contemporary layering. The collection takes its inspiration from the 1980's and a 'couture' silhouette, featuring three main themes: 'Holiday Resort', 'Spring' and 'Summer'

   The 'Holiday Resort' collection takes its inspiration from Greta Garbo and Rene Gruau's fashion illustrations to create garments with 'look-at-me' prints and spangly ornamental embellishments, such as crystals and metal stud sequins. A touch of couture is added through the use of puffed sleeves, ruching and jewellery-inspired motifs..

How fabulous do the Wolford girls look in these brightly coloured bodycon cheetah print dresses? 

I loved this pewter colour bodycon dress with cross-over 'strap' design. The embellished metal cuffs are not part of the dress, so can be added to any outfit for an edgy finishing touch!

   Wolford's 'Spring' collection gives off an air of romanticism thanks to its evocative colour palette of soft pinks, white and turquoise, woven through a beautiful selection of lingerie, shapewear, ready-to-wear, legwear and bodywear styles. The focus of the collection lies in floral patterning and lace (both real and printed). Many garments are accented by ornamental button and pearl detailing, miniature floral patterning and ruffles, which add charm and femininity in equal measure..

(Left: Wolford Fleur bra & string, Tulle forming dress) (Right: Fatal bolero, Fleur dress, Mini fleur tights Lucent belt, Bloom gaiter)

(I am absolutely loving this lace print bra (boohoo that it does not come in my size!) and shaping lace forming high waist skirt!)

   Last but not least, the 'Summer' collection conjures up a sleek yet casual silhouette with sheer and net fabrics that allow for an alluring peek of bare skin. Graphic patterning, black and white contrasts, 'trompe l'oeil' paint splash effects and striking colours such as hot red, cobalt blue and canary yellow are the order of the day, along with eye-catching printed legwear styles. Wolford's key look is layering a flared mini over a pencil skirt for a new take on the peplum..

(Left: Amour skirt, Fatal sheer dress, Net stripes pullover, Net belt) (Right: Louise dress, Collier tights, Lucent belt, Heavy metal gaiter, Garbo gaiter, Fatal sleeves)

(I love this black outfit - it is full of elegant drama and the play on textures is stunning!)

   Wolford's Spring/Summer 2013 collection is a real corker, deftly fusing a mixture of styles from 'retro' to 'modern edgy' to 'boudoir appeal' to 'classic couture'. The focus, as always, is placed on quality garments that deliver equally in style and substance. Having seen the garments up close, I am very impressed with how soft and shaping the garments look - ideal for creating a sophisticated but sexy, feminine silhouette.

   I am particularly enamoured by the way that layering has been used in Wolford's Lookbook images to create some seriously fashion-forward outfits that challenge how we traditionally put clothes together. (I wouldn't have thought of creating my own peplum effect by layering a flared skirt over a pencil skirt..and how fabulous is this 'underwear-as-outerwear' inspired look below?)

What do you think of the new collections?

Click here to see the just launched Wolford Spring/Summer 2013 collections or check out Wolford's new flagship boutique at 56 Regent Street, London.

Kitty xo


  1. I love Wolford always have, the clothing range is stunning!


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