Thursday, 17 November 2011

Panache Spring/Summer 2012 Press Launch

  Since its creation by Anthony Power in 1982, British brand, Panache, has grown from a small business into one of the leading names of the D+ lingerie market. Fit, support, comfort and quality are paramount to Panache's ideals - a philosophy that remains key to its global success. 

Panache offer great fit from AA-KK across five different collections, each geared towards a slightly different customer base: 

Panache Superbra - The brand's core collection that focuses on providing classic, pretty and well-fitting staples.
Cleo by Panache - Aimed at a younger audience, Cleo is fun and edgy, providing a great fit and fashionable designs.
Masquerade - Panache's higher-end collection that features dramatic and glamorous lingerie and bedroom wear in luxurious designs and fabrics.
Atlantis - A collection from AA-E that focuses on creating uplift and the appearance of a bigger bust with cleavage-boosting padded bras. 
Panache Swimwear - An extension of Panache Superbra, providing well-fitting, supportive and fashionable swimwear for the bigger busted woman.

  I have worn Panache for a while now and am a big fan of Cleo and Masquerade in particular, so I was naturally very excited to be invited to Panache's Spring/Summer 2012 press launch, hosted by Instinct PR. The event was held at the Sanctum Hotel in Soho and took place in one of the suites, giving the launch a glamorous boudoir atmosphere. 

  On arriving, the Instinct PR team welcomed me with an overview of the brand and invited me to be fitted into their best-selling 'Tango' bra, which currently goes up to a K cup. The 'Tango' is a staple from the Superbra collection and comes in both a plunge and balconette. It is completely unpadded and follows the natural shape of the breasts, whilst the Austrian leaf embroidery design on the cups keeps the bra from looking plain. The fitter was fantastic and fitted me as a 28FF in a matter of a minute!  

  The exciting news is that this year the 'Tango' celebrates its 10th anniversary and to honour the occasion, Panache has brought out two stunning, limited edition styles...

The gorgeous, peachy-coral toned 'Tutti Frutti', with raspberry, purple and pink tinged leaf embroidery: 

and the luxurious 'Ocean blue' bra, which boasts satin along the straps and under-band and features a ribbon and diamant√© embellishment at the centre of the cups: 

  This brings me to talk about the Panache Superbra collection as a whole... 


  The Panache Superbra Spring/Summer 2012 collection builds on classic Panache shapes, seeing updates to their best selling styles, as well as the introduction of an array of vibrant new colours and patterns. The Superbra collection is awash with rich blues, burnt yellows and oranges, berry, aqua, peach, violet and fuchsia hues, whilst designs range from plain delicate lace to leaf and floral embroidery, through to graphic print feather and mosaic patterning. This collection combines superb fit and ultimate comfort with sophisticated, yet fashionable styling.

The 'Carmel' is a gorgeous new addition to the collection - the rich blue is set off beautifully by the burnt yellow-orange hibiscus detailing, which really gives this piece an exotic feel:

I loved the 'Ariza' - an intense violet hue complimented by pops of aqua and orange floral detailing: 

The moulded 'Porcelain Viva' bra comes in bright fuchsia for S/S12 - an eye-catching fashion colour that provides variation to the standard black, white and nude basic shades: 

The  'Fern' balconette channels Gaudi-esque geometric mosaic patterning, with a quirky colour palette of pinks, oranges and greys: 

The 'Paloma' boasts an eye-catching graphic feather print pattern in burnt orange, black, white and grey:

The lacey 'Andorra' is the epitome of simple sophistication, whilst its berry hue gives it a feel of luxury..

whilst the 'Eden' adds a tropical vibe with flashes of orange and floral motifs against a berry backdrop:

The girly new 'Lorna' bra drew many a gasp when it was revealed that this red, pink, grey and white floral and lace number was a maternity bra! 

I also thought that the current 'Sophie' maternity bra was really boudoir and sexy - Good on Panache for providing such lovely maternity bras for yummy mummys!

Panache Superbra new season styles alongside old favourites: 


  After much anticipation, the new Panache Sports bra has arrived! The new sports bra is the brainchild of Panache's head designer, Clare Fallon and is the product of 3 years of careful development and extensive testing by Progressive Sports Technologies in Loughborough. During this period, 3D motion and biomechanical tracking techniques were used to measure the effects of the sports bra on breast bounce. Panache are delighted with their new sports bra offering and say that it reduces bounce by 83%, compared to 65% by its competitors. The Panache sports bra works by encapsulating rather than compressing the breasts, providing superior comfort and support to the wearer. Catering to sizes from D-H and at a very reasonable £35, this bra is perfect for larger busted ladies who want to exercise and banish the bounce! I was very excited to finally see the new Panache Sports bra in the flesh:

  What is also amazing about this sports bra, is that Panache have even introduced some fashion colours into the range - the purple, pink and grey version looks great, as well as providing the support you need for exercising! The Panache sports bra definitely deserves a blog review in future...


   Panache also offer cup-sized swimwear up to a K cup, for ultimate support and comfort by the pool and on the beach. Panache's Spring/Summer 2012 swimwear collection takes its inspiration from Africa and Tahiti and boasts a fabulous mix of eye-catching shades (from purple to orange to scarlet to turquoise), alongside fabulous geometric, tribal, nautical and vintage patterning.

One of my swimwear favourites was the Panache 'Sophia' - an innovative one shouldered vivid purple bandeau bikini. The knot details give this bikini a real sense of glamour and sophistication!

The Panache 'Veronica' comes in a sexy bandeau bikini and in an elegant strappy swimsuit, which has lovely ruching detail at the sides to flatter your curves. The scarlet red of the 'Veronica' just screams vintage pin-up!

Moving away from block colour, the Panache 'Suzette' has an eye-catching tribal leaf print that mixes rich purples with striking violet and coral-orange:

The Panache 'Natalie' bikini continues the use of geometric tribal print, but adds a quirky colour combination of turquoise, purple, aqua and scarlet:

The Panache 'Claudette' features a tropical flower and palm print, with two-toned combinations of black and white or red and white. This simple but dramatic graphic look will work for just about anyone:

Because no swimwear collection would be complete without a bit of nautical print, the 'Lucille' makes a come-back for S/S12 in navy and white with red detailing..fabulous!

Last but not least, one of the stand-out pieces of the collection was the Panache 'Page' halterneck bikini and retro swimsuit. The quirky nautical wave print, scarlet panels and white buttons give a real nod to 50s pin-up style!


  'Cleo' by Panache is a range that I am very familiar with, owning quite a few styles myself! I really liked the Spring/Summer collection, which delivers young, colourful and fashionable lingerie in eye-catching prints and bold colours. Cleo S/S12 is a real burst of paintbox brights - with hot pink, turquoise, orange, inky blue, violet, canary yellow, lime, red and baby blue. Along with the graphic prints, paisley patterning, zig-zag embroidery and lace trims, this range has something for a diverse range of tastes!

Continuing with Cleo's long-standing love for poppy print, the Cleo 'Chloe' bra is very feminine and pretty with its ditsy floral poppy and lavender print:  

modern twist on paisley print, the turquoise Cleo 'Alexa' bra is a real 'look at me' bra. The flashes of orange, lime, white and purple against the vivid turquoise base make it a knock-out piece. The delicate pink lace trim and bow at the centre of the cups add to its girly charm!

I love the Cleo 'Ellie' bra, which is a really playful and fun balconette that looks rather like a piece of abstract art! The multi-coloured watercolour pattern of inky blue, aqua and purple splotches looks fantastic with the hot pink lace trim. This beauty is bound to add some life to your underwear drawer!

The Cleo 'Rihanna' abstract design again has a very painterly quality to its print. The combination of white, red, black, peach and turquoise is very unusual, yet striking:

A new take on Cleo's popular 'Lucy' bra, this vibrant canary yellow version with pink ribbon motif just screams summer fun and would put a smile on anyone's face no matter what the weather! 

The Cleo 'Ariana' bra in 'samba' has a really exotic carnival feel, with its rainbow-coloured zig-zag embroidery:

Cleo's popular 'Jude' bra is updated in hot red with baby blue detailing for S/S12.. a great alternative to moulded t-shirt bras in basic colours:

As a fan of the Cleo 'Poppy' bra from last season, I was pleased to see that the Cleo 'Juna' bra is identical in design. Coming out in useful basic colours of black, nude and ivory, the 'Juna' will be great as an everyday bra, but will keep you feeling pretty with its decorative broderie anglaise trims!


  If you are looking for luxury, Masquerade simply oozes glamour and sophistication, with its sumptuous fabrics, rich colours and exquisite detailing. Masquerade looks to combine a beautiful fit with a high-end feel, without the designer price tag! Masquerade Spring/Summer 2012 is heavily influenced by the arabian antiquities of Persia, Morocco and Egypt. The collection features ornate embroidery, floral lace overlay, satin jacquard, tassel and jewel motifs, alongside a colour palette of ivory, nude, antique golds, powder green, dusky lilac, raspberry and black.   

  The 'Rhea' bra in 'powder' was one of the first Masquerade bras that I ever tried on and I remain a fan to this day. The 'Rhea' has proved very popular with Masquerade fans, due to its vintage look and 'Marie-Antoinette' balconette design, which gives fantastic shape and uplift to a larger bust. For Spring/Summer, the 'Rhea' comes in an elegant dusky pink tone:

and classic black (guaranteed to look fantastic on everyone!):

The 'Rhea' features intricate lace embroidery and a ribbon and heart-shaped jewel at the centre of the cups, for added elegance!

One of my favourite styles was the stunning 'Amira' in 'Elderberry' - a dusky lilac-toned Boselli satin plunge bra, adorned with delicate ivory Guipure lace at the cups, centre gore and along the straps:

The 'Medina' continues the dusky lilac theme, but instead is contrasted with a rose print pattern of red, pink and green - truly exotic! 

The other plunge style from the collection is the powder green 'Illsa' in 'Waterlilly', which boasts an embroidered mosaic tile pattern on the cups: 

For S/S12, the 'Delphi' is updated in champagne nude satin, with white embroidered floral overlay and raspberry notes. Check out the gorgeous mesh-embroidered panels on the knickers too!

Another of my favourites has to be the 'Persia' in 'Damson'. Nude with lace overlay is a big trend for the coming seasons, so the 'Persia' is really on the mark. The 'Persia' bra has a Moroccan influence, with its nude base, overlaid with rich maroon lace. The combination of the satin band and straps with the intricate floral mosaic patterned lace is exquisite and the little tassel motif shows real attention to detail. This is one set that I absolutely must try! 

Another favourite is the satin, champagne coloured 'Capella' with black jacquard lace effect. Not only does this sweetheart moulded bra look divine, but the fit is also spot on! I recently tried this bra on in Bravissimo and fell in love with its beautiful fit and support. This set is sure to make you feel a million dollars!

The gold-nude 'Harem' is a really luxurious twist on the nude trend. With satin and lace panels, this set would be perfect for special occasion wear, as well as for every day luxury. The high-waisted lace panelled knickers are also a nod to the vintage style that is making a come back:  

As a bride-to-be, I was immensely excited by the luxurious ivory satin 'Deity' range (the body and plunge bra are pictured below).  It is so hard to come by beautiful bridal lingerie that is available in a 28 back, so I really struck gold with the 'Deity'. The body and high-waisted knickers look very vintage-inspired and the art-deco esque embroidery and zig zag stitching make the 'Deity' very classic and understated, yet still very seductive:

  All in all, I thought that the Panache Spring/Summer 2012 collections were incredibly strong and there really is something for everyone. Customers love to see their favourite bra styles reinvented in different colours and prints, so Panache really deliver from season to season, updating classics, whilst equally introducing exciting new styles. 

  My absolute favourite collection was Masquerade. There was not a single piece that I did not adore and with its indulgent fabrics and exotic colours, its lingerie seems too good to save for a special occasion! The difficulty will be choosing which to buy, as everything is so stunning!

  I also think that Panache should be commended for really pushing the boat out with the quirky colour combinations and prints of their Cleo range, which presents variation to typically floral-driven summer collections.

  Panache definitely spoil ladies with a larger bust for Spring/Summer 2012 and every collection embodies the chic style that their brand name suggests. Above all, what remains a constant, is Panache's flair for providing lingerie and swimwear that is pretty, supportive, well-fitting and comfortable. 

Fantastic collections by a fantastic brand!

Kitty xo


  1. Wow, thanks for such a detailed post! I had pretty much given up on Panache until I found that the Cleo Poppy bra worked for me. Maybe I'll give some of their other styles another go (maybe the Juna?). I also may revisit Masquerade... any idea if there's fit differences between Masquerade and the "main" Panache bras?

  2. Hi Christine,

    You're welcome and I'm glad that you enjoyed the blog post! The Cleo 'Poppy' is a lovely bra - if it worked for you, the 'Juna' should fit the same, as they are based on the same design.

    In a nutshell, I think that Masquerade and Cleo are comparable in terms of band tightness, possibly being a bit tighter than the regular Panache Superbra styles.

    I would really recommend Masquerade though - the 'Capella' bra that I tried recently was a gorgeous fit!

    Hope this helps - let me know how you get on!

    Kitty xo

  3. Glad you enjoyed it, Romantic Lingerie! x

  4. Just love the Masquerade lingerie pics & beautiful collection! Just oozes glamour & sophistication! Gorgeous - whoever took the photos really knew how to make it oooooze! Gorgeous, can't wait for the collection to be out!!

  5. Hi,

    Thanks for the comment! Really glad that you enjoyed the photos that I took :) I absolutely loved the Masquerade collection - roll on Spring/Summer 2012!

    Kitty xo

  6. Wow such a long and detailed post, must have taken you forever to write! I love the Lucille bikini, if only it were summer already...

    1. Hi Cheap Lingerie,

      Thanks - it took a while to write up, but I like to be thorough ;)

      The 'Lucille' bikini is lovely - I'm very keen to try it too!

      Kitty xo


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