Ann Summers Extreme Boost bra review, bra fitting and A/W14 collections!

   As one of the UK's leading 'pleasure retailers', Ann Summers is well known for being the purveyor of all things sexy! Rampant rabbits and jelly boobs aside, Ann Summers boasts an ever-expanding range of lingerie in sizes 32A – 42H (with select styles from a 30 back up to a DD cup) and clothing sizes from 8 – 24.  

   This season's lingerie collections at the Westfield store certainly did not disappoint. True to the Ann Summers brand 'identity', there was an abundance of satin and lace 'boudoir' bras in deep reds, blacks and purples, alongside chiffon and satin babydolls, camis and suspender belts.

   There was also an array of  'trademark' Ann Summers 'bedroom wear'; namely sheer lace bodysuits, dresses and bodystockings in red and black. Amongst these, however, I was glad to find some edgier pieces; a strapless lace body with 'hook and eye' detailing running down the middle and the eyecatching 'Arabella' quarter cup bra, which features an ornate red guipure lace design (below left).

   In the same vein, Ann Summers has brought out some exceedingly racy knicker designs lately, including the very 'Damaris'-esque bow back strapping knickers - cheeky, indeed!

   Ann Summers is adept at bringing out collections that boast a variety of mix and match pieces. This enables customers to choose between different bra and knicker styles in order to flatter their shape and personal tastes. Customers can also embellish their lingerie 'outfit' with a matching suspender belt or waist cincher - ideal for kicking a bra and knicker set up a notch!

   I was also impressed with the level of aesthetic detail in the current Ann Summers collections. Fashion-forward motifs such as pleated chiffon overlays, ornate embroidered trims and unusual scalloped cup constructions (e.g. the 'Marlena' balconette - top right) demonstrate that Ann Summers has its finger on the pulse of lingerie trends and that the company is keen to keep reinventing and improving its products.

    Whilst Ann Summers is well-known for its 'bedroom'/'boudoir' lingerie, lesser known is the range of 'everyday' fashion bras, which sit well in the commercial lingerie market.

   The 'everyday' collection boasts slightly more 'toned-down' Ann Summers designs, in order to be more functional and appropriate for daily wear. The 'sexy lace' bras (above) have a seamless, t-shirt bra design so as to work under a range of clothing, whilst retaining their sex appeal!

   For those who prefer their everyday lingerie to be a little more girly and playful, Ann Summers has brought out a selection of fashion bras in candy pink, pastel purple and cool mint. Satins and mesh overlays accompanied by polka dots, ivory contrast lace and bow motifs give the bras a flirty vibe without being too fussy or OTT.

  Not only are the designs very 'everyday appropriate', but they are also very reasonably priced (at around £16-£22 a bra). Ann Summers has also been promoting some bargainous offers recently, with 2 bras for £30!

   The last range of particular mention is the 'Ultimate Cleavage' collection; a collection of boob-boosting padded bras (and cami basques) with graduated padding AND removable air pads.

   Ever since Ann Summers launched the 'kissing cleavage boob job bra' in 2011, their padded bras have attracted considerable press attention - possibly due to the claim that they can boost the bust up by two or three cup sizes!

   At the Ann Summers and Coppafeel press event a little while ago back, I had the opportunity to try on some of the most recent offerings from the 'Solutions'/'Ultimate Cleavage' collection, as well as receive a personal bra fitting.

   It is worth mentioning that Ann Summers do not stock 28 backs and that there is a limited range of 30 backs available in Ann Summers lingerie (and only up to a DD cup). With this in mind, I was very interested to see how things fared in the fitting room..

   I was greeted by a lovely, bubbly fitting girl who took me to the Ann Summers changing rooms. My fitter proceeded to ask me if I knew what size I was and having been in size fluctuation over the past few months (more on that at a later date), I said that I was not sure but that I knew that I needed a 28 back. 

   My fitter reiterated that unfortunately Ann Summers did not make 28 backs and that 30 backs were in limited supply, so she would bring me a selection of bras to try in a 32 back, guessing that a 32D or 32DD in Ann Summers bras would work best for me.

  

   I tried on a selection of padded balconette and plunge bras from the Ann Summers 'Solutions' range. All of the bras feature varied levels of padding; from integrated foam padding ('Extreme Boost' bra) to removable padding ('Touch Boost' bra) to a mixture of integrated padding and foam filled removable pads in the 'Triple Boost' bra. 

   The bra that gave the most 'oomph' was, without doubt, the 'Triple Boost' bra, which really did do what it said on the tin - I looked 3 cup sizes larger and the cleavage was certainly enough to rival Jordan's!

   The 'Touch Boost' plunge and 'Extreme Boost' were definitely my preferred bras from the collection because the removable padding and graduated padding gave a fantastic boost, without being quite as OTT as the 'Triple Boost'!

    After trying on a selection of different bras, I noticed that the 32 backs were very much too large for me and I immediately put the bras on their tightest hooks. The centre gore did not sit flush to my chest in any of the bras, but the cleavage was pretty impressive! My fitter did not offer much by way of fitting advice and unfortunately overlooked the fitting issues that I pointed out above, highlighting instead which bra flattered my complexion and gave the best cleavage (more of a stylist approach than a fitter approach I felt!)

   Although my Ann Summers fit experience did not yield much by the way of a perfectly fitting bra, I did come away with a gorgeous bra that gives unrivalled cleavage! Ann Summers kindly gifted me the 'Extreme boost multiway plunge bra' in teal/black. 

   
   The 'Extreme Boost' bra epitomises boudoir glamour, with its luxe-looking turquoise satin cups and ornate black floral lace overlay.

   Attention has clearly been paid to finer design details; from the pretty ribbon bow that adorns the centre of the cups to the continuation of the lace overlay on the bra wings. For me, the 'pièce de résistance' is undoubtedly the gold embroidery on the bra cups, which offsets the black lace beautifully, whilst adding a touch of opulence!

    What I love about this bra is that it embodies a sexy spin on the humble seamless plunge bra. I found that this bra (although not totally 100% seamless) works well under a variety of tight-fitting tops and dresses, with fairly minimal show-through from the lace.

    Of course, it would be impossible to review the 'Extreme Boost' bra without mentioning the integrated padded cup design. The built-in graduated padding is made from a soft foam, which tends to be (from my experience) more comfortable and cushioning than air or gel padding (which can sometimes feel slightly hard or stiff in comparison).

      This bra claims to boost the bust by 'up to two sizes' and I would say that this is accurate - the padding and deep plunge cups lend to a very enhanced and uplifted cleavage, making this bra perfect for those looking for an impressive push-up effect!

    To best demonstrate the cleavage-enhancing properties of the 'Extreme Boost', I have taken some comparison photos, showing the difference between my staple Freya 'Deco' plunge bra and the Ann Summers 'Extreme Boost'..

   As you can see, the Ann Summers 'Extreme Boost' really does deliver what it promises and the cleavage it creates is definitely not for the faint hearted! Although I love how much 'epic cleavage' I get in this bra, it would not be my first choice for everyday wear as I tend to prefer a more natural look.

   The 'Extreme Boost' unfortunately does not fit or support me like my properly fitted everyday bras do - as a 28 back, the 32 back is too large for me and the centre gore does not tack to my sternum. That said, this bra makes for an ideal 'boudoir bra' and it would be great fun for a night out - it is hard not to feel rather glamorous and sexy in it!

   Additionally, this bra can be worn halterneck or racerback due to the multiway strap design, meaning that an extreme boost is possible whatever the outfit you wear!

 The Ann Summers 'Extreme Boost' is available in sizes 32-38, A - DD and costs £30


What do you think of the 'Extreme Boost' bra? Would you wear it?
 

Love,

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Shop the rest of the Ann Summers A/W14 collections here!

Copping a feel with Ann Summers and Coppafeel! for Breast Cancer Awareness

   As many of you know, October marks Breast Cancer Awareness month; an international campaign fronted by charities to increase breast cancer awareness and raise money for research into prevention and treatment. According to statistics, nearly 50,000 people every year are diagnosed with breast cancer in the UK (source). Although breast cancer predominantly affects women, around 400 men are diagnosed annually, meaning that it is vitally important for everyone to check themselves regularly and understand what normal feels like for their body.

   Coppafeel! is an amazing charity that has been particularly busy in their crusade for cancer awareness since 2009. Coppafeel! was founded by Kris Hallenga, who was diagnosed with advanced breast cancer at just 23, and since then, she has made it her mission to bring breast health to the forefront of young people's attention. Coppafeel! integrates their message into 'everyday life' by taking to festivals,  universities, schools and workplaces, organising events, social media campaigns, fundraisers and celebrity collaborations to encourage people to 'cop a feel' and, ultimately, save lives! 

   This October, Ann Summers has become the latest brand to collaborate with Coppafeel! through the launch of their #showthemsomelove campaign. As a brand by women, for women, Jacqueline Gold (CEO of Ann Summers) states: "We are incredibly proud to support Coppafeel! and their vital message. Breast cancer devastates the lives of too many women and it is our hope that this partnership will help remind all our customers to check themselves often, be aware of the symptoms and give generously to Coppafeel!, who work tirelessly in the fight against breast cancer".

   Ann Summers has been flying the flag for breast health and cancer awareness through the distribution of in-store awareness leaflets and a free text reminder service has been created to encourage customers to check themselves regularly (text ANN SUMMERS to 70300). Additionally, Ann Summers has organised in-store (and head office) fundraisers to support the cause, including a special press event to celebrate Ann Summers' partnership with Coppafeel!

   The event took place at the Westfield Stratford City Ann Summers store and there was a real buzz outside the store as guests (and celebrity VIP's) started to rock up. The event saw appearances from TOWIE's Sam Faiers and Carol Wright, singer Lydia Lucy and MIC's Ashley James (who I had a little natter to about fuller bust bras!)

   Never ones to shy away from the 'sex factor', Ann Summers caused a stir both inside and outside of the store by enlisting some topless 'Adonis' hunks to support the fundraising initiative!

 Kris Hallenga of Coppafeel! and Jacqueline Gold (CEO, Ann Summers) (Credit: Ann Summers)

   On arrival, guests were treated to a complimentary glass of champagne (or a smoothie!) and were free to peruse the current collections of sexy lingerie and accessories on sale.. (as well as marvel at the giant bunny display piece!)

   Kris Hallenga of Coppafeel! and Jacqueline Gold (CEO of Ann Summers) both spoke passionately about their collaboration and the breast cancer awareness cause, with Kris affirming that the partnership with Ann Summers "throughout October and beyond gives Coppafeel! an amazing platform to reach our core target audience."

    (L-R: Jacqueline Gold, CEO of Ann Summers & Kris Hallenga, Coppafeel!)

   

     Afterwards, I headed off to the Ann Summers changing rooms for a bra fit and I was delighted to see a continuation of the Ann Summers/ Coppafeel! partnership there too! On the mirror was one of Coppafeel!'s latest adverts, shot by reknowned fashion and portrait photographer, Rankin. The image serves as a great reminder to customers to 'cop a feel' whilst they're trying on their lingerie in the changing room, but also to check themselves regularly!

  At the end of the evening, Ann Summers kindly gave guests a fabulous booby goody bag to take home, including a bra of our choice, Coppafeel! information leaflets and a brilliant "I love boobs" mug and 'stress boobs' - the perfect gift for any lingerie blogger!

   A huge thank you again to Ann Summers for inviting me along to this wonderful event - it was a brilliant evening and a great opportunity to show support for such an important cause!

***

   Don't forget to keep 'copping a feel' so that you know what normal feels like for you. You can find out more about Coppafeel!'s amazing work here and if you want to receive those all-important free reminders to check yourself monthly, text 'ANN SUMMERS' or 'BOOBS' to 70300.

Stay tuned for another Ann Summers blog post coming very soon..!

Love,

Cleo by Panache 'Maddie': Bra review

  Panache is a huge name in the fuller bust lingerie sphere and quite rightly so. It has been Panache's mission for over 30 years to provide women the world-over, with quality lingerie that marries form, fashion, function and affordability. The company prides itself on its desire to innovate; at product level, Panache seeks to provide lingerie for different bodies and fit needs, and on a wider scale, Panache strive to lead in a competitive market through campaigns that hinge upon promoting good bra fit and healthy body image.  

   I have been very fond of Panache for years and its sub-brands (Panache Sport and Swimwear, Masquerade, Cleo and (most recently) Cleo Swimwear and Sculptresse). Each sub-brand boasts a distinct identity, with collections that continuously deliver well-fitting and fashionable lingerie to a variety of tastes. 

   Of all of Panache's sub-brands, I predominantly wax lyrical about Masquerade (I am a sucker for luxurious and elegant lingerie like the 'Capella' bra, 'Anise' and 'Amor') but Cleo is definitely an unsung hero of the Panache family on my blog (aside from my review of the Cleo 'Lucy'!)

   What I particularly enjoy about Cleo lingerie is the trendy and fresh vibe that permeates the collections. The designs are fashion-led, with popping colours, quirky prints and pretty detailing; all of which serve as a reminder that fuller bust lingerie can be fun, young and playful!

   When Panache got in touch with me and asked whether I would like to review some of their lingerie, I jumped at the chance. I was incredibly excited to receive a parcel with not one, but two gorgeous Cleo sets inside! One of the sets that I received was the Cleo 'Maddie' bra and matching briefs in aqua..

   The Cleo 'Maddie' comes in sizes 28-38, D-H and is available in various colourways: continuity shades include black and 'nude', fashion variations consist of animal print and aqua, with 'strawberry' and 'floral' as exclusives to Bravissimo. 

   The set that I received was the 'Aqua' colourway; a zingy electric blue/ turquoise shade with a contrasting pink button detail at the centre gore. The bra is a moulded balconette, featuring subtly textured, striped, seamless cups, which are edged by a picot trim. As a regular wearer of moulded plunge bras (such as the Freya Deco), I was especially interested to try a balconette style moulded bra. 

   Neon brights are big news for Spring/ Summer 14 and the electric blue of the 'Maddie' is even more vibrant in the flesh. I instantly fell in love with the highly-saturated aqua shade and the subtle sheen of the fabric, which makes the set look rather luxurious. The pink button detail adds a pop of clashing colour, lending to the set's playful aesthetic.

   Panache have taken the humble seamless bra and have updated it with a stylish stripe pattern, giving the bra subtle textural and visual interest, without compromising on practicality. Generally, the 'Maddie' gives a smooth look under clothing, however, I do find that the lace trim edging shows through slightly under tighter tops and dresses.

   I originally asked for a 30FF in the 'Maddie', but due to recent weight loss, I found myself needing a 28FF instead. Compared to other Cleo styles that I have tried (e.g. 'Lucy', 'Eleanor' and 'Marcie'), I would say that the 'Maddie' comes up looser in the band and more 'true to size'.

   The band does feel quite stretchy and after a few wears, I have already found the need to move on to a tighter hook. (The back band is also quite thin compared to that of some of my other bras - an feature that may not be to everyone's taste.)

   I am pleased to report that the straps are fully adjustable, allowing for increased longevity of wear and a tailored fit (which is ideal for women of different heights and builds). The straps are also quite thin, at just 1.3cm thick, making them well-suited to a Summer wardrobe. It is worth mentioning that the straps are quite widely spaced and this design feature is equally reflected by the wider underwires.

 

   This brings me to talk about the fit of the 'Maddie', which seems slightly better suited to wider-set breasts. The 28FF is my best fit, although the wider wires and wide strap placement are not the best match for me. As a result, I experience a little bit of 'gapping' at the top of the cups near the armpit, with the straps cutting in slightly at the armpit also (a result of the design being too wide for me). I also find that the 28 back does not completely tack to my sternum, which suggests that this bra is more compatible with shallow breasts.

   Aside from a few fit issues (which are predominantly due to shape incompatibility), the 'Maddie' does feel comfortable to wear. The fabric is soft against the skin and the bra gives a lovely rounded and uplifted shape, resulting in a natural-looking 'Marie Antoinette' cleavage that is ideal for everyday! I also really like the balconette cut, which lends itself well to square necklines.

   I received the matching 'Maddie' briefs in a size 12 (my usual Panache brief size) and they fit perfectly. The shorts feature an all-over seamless stripe pattern, complemented by two diagonal stripes of picot trim and a central pink button detail. The briefs are made of a polyamide, elastane and cotton blend and the material feels buttery soft and smooth against the skin.

   The cut is also very flattering and the briefs have a good amount of stretch, meaning that there is no uncomfortable digging in. My only criticism is that the button prevents the briefs from being 100% seamless, but on the whole, these briefs really deliver on practicality, flattering fit and fashionable design! (Plus, hooray that they are machine washable!)

   The Cleo 'Maddie' set is a great 'fashion staple' and an excellent option for fuller busted ladies who are in search of an eye-catching and trendy moulded balconette bra that serves up comfort, support and style in equal abundance! This set would definitely have appealed to my teenage self too and I am glad that Cleo by Panache is catering fun and practical lingerie solutions to a younger market. The 'Maddie' looks set to remain a continuity style in the Cleo range for seasons to come, with a scrumptious raspberry version coming out this A/W14. 

Cleo 'Maddie' in Raspberry (Coming this A/W14)

   Cleo lingerie is very reasonably priced and the 'Maddie' set comes in at £25 for the bra and £12 for the briefs, available at a range of retailers, such as Figleaves, Bravissimo and Brastop.

   Keep your eyes peeled for another Cleo by Panache review coming soon and in the meantime, check out the rest of Cleo's gorgeous new Lingerie and Swimwear collections.

What are your favourite pieces from Cleo's latest range?

Love,